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The Rise and Role of Political Polls

From the Wall Street Journal, Erik Larson. He'll talk with guest host Marty Moss-Coane about the problems with polls, which have become ubiquitous during this election season. He says things like a questioner's personality, the questions asked, and the "passion index," can all affect results.

11:23

Other segments from the episode on November 3, 1992

Fresh Air with Terry Gross, November 3, 1992: Interview with Jonathan Alter; Interview with Erik Larson; Interview with Xan Smiley.

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