The Marketing of Religion.
History professor and author R. Laurence Moore. His new book is "Selling God: American Religion in the Marketplace of Culture." (Oxford) Moore explores the relationship between spiritualism and consumerism in this country over a two-century span. He develops his theses with examples from the lives as such American personalities as P. T. Barnum, Cecil B. DeMille and Sylvester Graham, inventor of the Graham cracker.
Other segments from the episode on April 21, 1994
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